Humanity at my door

Today I heard a knock at my front door. I opened it to find this guy who was pretty rough. He was older, didn't speak well, and looked like he hadn't seen a shower in a while. He proceeded to tell me that he has mental problems and he has no money, etc. In my usual business I just kind of stared at him with my "OK, get to the point" face (I was pretty sure he was going to ask me for money). He then said "I don't want any money, but can you feed me something?"
My heart just sank and I nearly started to crying, because I realized that even though I'm a pretty compassionate person,

Oh S***! It's Jesus!

I saw this book on MPT's blog. I have to say that much like the rest of my generation, I'm pretty jaded when it comes to language. However, this took me back. At first, I thought it was a spoof or something(which somehow made it seem ok), but no, it's a real, Christian book. You can find it here on Amazon.

So far it has pretty good reviews so I kinda want to read it to see if it lives up to it's initial shock value. Not to mention it seems like a great thought at least from the initial description.

So what's your reaction? Does it bother you or kinda make you like it more?

BTW don't send me hate mail- it's not my book!

A question I can't answer.....

What is worship? Somehow I always get asked this question and I seriously hate answering that question.

*sigh*

I know, I know. I'm a worship leader and so I'm supposed to have this completely epic answer, but the truth is when I get asked that question I usually stand there with my mouth gaping open until some generic answer I heard at some conference or read in a book falls out of my mouth.

Benny Hinn + Star Wars = EPIC!

Benny just went from way lame to wicked awesome in my book!

(I know I posted this on FB recently but it's so freaking awesome I had to give it it's own place in blogging immortality. Thanks Joe Wisterman!)

Marketing Fail!

Ummmmm.................. yeah.

How to Not Fail at Church Marketing 102

Over the next few weeks and months, I would like to explore why it is that churches and Christian organizations struggle so much in the areas of marketing and cultural relevance. I know the reason vary a lot, so I'll just cover a few. To start with let's examine the pitfall of PERCEPTION.

If you chat with people who are responsible for a marketing fail, you will find they have no idea. They don't think it's irrelevant or poorly designed, and they can't see why I think that way. I have to admit at first I thought these people were just complete morons, but now I realize that is not the case. The problem is perception.

These people either have no idea who their audience is and/or they have no idea what is appealing to them. The worst is those who fail to realize that there is an audience outside the 'Christian Bubble' and those are the people who need to be appealed to the most. How can you avoid this pitfall?

How to Not Fail at Church Marketing 101

For months now I have been posting the numerous marketing failure that exist in this world of Church Media. People think it's funny, and yeah, it can be. However, it really is an issue to take note of. As the culture we live in becomes more visual and people become more technological, this gap continues to widen. It makes the Church appear less and less relevant when really we should be on the bleeding edge of our culture. We shouldn't copy TV shows, corporate logos, or MTV. As Christian author and screenwriter, Craig Detweiler so aptly explained in an interview with ABC News:

"If you are truly connected to the creator of the universe you should be the most creative and risk-taking people on the planet," he said. "You would be coming up with new ideas and new visions all the time. That's our heritage and hopefully we'll get back to it. "For hundreds of years, Christians were the patrons of the arts," he added. "You have the renaissance that resulted. ... You had Michelangelo and Leonardo DaVinci paid by the church to make masterpieces. And now we we're reduced to pale imitation of the worst elements of pop culture. I rather have us lead a renaissance in the arts instead of imitate those who have gone before us."

Marketing Fail of the Day

(Bumper stickers King James style- I want one that says, "Thou art a douche")

UPDATE: I posted this in 2009 and got an incredible amount of flack for it. Somehow it's ok for me to say other less pretty words but the moment I jokingly call someone a douche people start chasing me with pitchforks. For the record- I still think this is funny......... I guess I didn't learn my lesson the first time :-P

Bubble People

Do you or someone you know live inside the ‘Christian Bubble’. I borrowed that term from a book I read once called ‘They Like Jesus but Not the Church’ by Dan Kimball. It’s a term that describes the ‘inner circle’ type of mentality that many of us have. So many believers throughout history have fallen into this bubble mentality without even thinking twice. It pains me to think about how many people I can think of that I know and love who spend their days shielding themselves from the world instead of bringing light to it. These people love Jesus, and they know all about the Bible and they pray like crazy- many of these people are viewed as being really good Christians people, but they are missing the point! I love it when these people say “Well, we’re supposed to be in the world, not of it” I nearly bust out laughing every time one of the ‘bubble people’ say this to me. I mean, really? You think that justifies legalism? Being judgmental? You think God’s cool with the fact that you don’t have any friendships with non-Christians because of that? Do you think that being ‘in the world’ is only a reference to the fact that you live on the planet earth? Do you really think that living a super conservative lifestyle means you’re not ‘of the world’? I mean the list of questions goes on. This is why it’s so dangerous to base your lifestyle on just one verse in the bible.

Cultural Relevance begins at the Cross

Relevance is such a buzzword in churches right now. We all say that we are and we take a great deal of time ensuring the cultural relevance of our services. I’m a huge fan of what I call ‘intentional relevance’ in churches. I believe that intentional relevance can be a very powerful tool to create an environment that is optimum for reaching the unreached. It’s really just a term I use to encompass how we use various elements like drama, music, lights, sound, visual art, etc. to get the message across on any given Sunday.

I was on a walk not long ago doing some brainstorming. As I strolled around, I passed a church in my neighborhood. I’ve passed it a million times, but this time it really caught my attention. The sun wasn’t quite up and this church has a glowing cross lit on the top of it. I just stopped and stared. This cross that I had seen before suddenly was so mesmerizing. I felt God say; “This is relevant above all other things” It just really spoke to me as a creative in the church.