Why it matters: Graphics and logos

I would wear this... if I lost a bet

I am blessed to get to interact with and design for a wide variety of churches on a regular basis. When it comes to graphics, I can pretty divide them into two categories: Churches who know what's hot and what people relate to and churches who knew what was hot 10 years ago and think people still relate to it. The earlier group is a breeze to work for; they're hip, they know what they want, and they don't mind being adventurous. The latter group however, is always very challenging. There is usually a lot of resistance and these are the reasons I've found:

1. Entrenchment: There is usually and individual or group that has 'always' done the graphics and they are usually a sweet, well-meaning person with good skills but zero creativity. If that person is blissfully stuck in 1995 serif fonts with embossing and drop shadows, it can be very hard to move forward visually because nobody wants to risk offending somebody that's been there serving for a long time.

2. Change is Scary: Nobody realizes how much changing their logo(s) scares them until the process starts moving. Suddenly they have to deal with people asking why; signs have to be redone; other logos and graphics have to be upgraded for continuity, and in general, people resist change because we crave sameness even when it leads to lameness.

3. That looks like "Youth Group" stuff: NEWS FLASH- we are a youth driven culture. If you look at fashion, music, movies, it all is geared towards youth culture because for he first time in history middle-aged folks take cues for what is cool from people under 30. If you appeal to that crown visually, than you automatically will appeal to most people under 65 as well. If you really want a shakedown on the visual appeal of your church; ask a blunt 23 year old.

OK, so why doesn't any of this matter to you church? Well, what are here to do? Reach people for Christ- right? The idea behind having any graphics, video, lighting, drama, etc is to create a relevant and relatable environment for people to come learn about Jesus so they can become full, devoted followers. Of course all of this is just a minor precursor to the Gospel, but my argument is that if you're going to do it- do it well! Do it with excellence! Don't make graphics that appeal only to you but that will appeal to the culture to be inviting and comfortable for people who don't know Christ.

Don't underestimate the power of good graphics in your church. Find a good, visual, creative person- don't just settle. I promise you it makes a huge difference!

It's the difference between this:

AND WHAT EVER THIS STUFF IS:

I lack the words to describe how antiquated these logos are









I know I seem picky and critical and it's true that many people don't even notice these things but
most of the younger demographic does, especially if what your using is lame or overly churchy. So just try and look at your own church's graphics from a fresh perspective- ask people. Don't allow things like this to become sacred cows. Change can be a great thing if it's done intentionally and for good reason!

:)